Our mission: Every child - everywhere - exercise 1 Hour a Day
WHY WE DO IT
. Why is this important?
Not only are today’s children tomorrow’s citizens and leaders, they are also tomorrow’s fitness consumers. We have an obligation to the children and to our industry to see that all kids are introduced to fitness as a positive, fun experience. If we expect to continue to fill our clubs and training sessions, and sell shoes, apparel and equipment we need to introduce alternatives to sedentary activities at a young age. The time to start positive fitness habits shouldn’t wait until a child’s weight or health issues become a problem.
Learn more at our Research page
Sign up and become an Ambassador of Children's Exercise today!
Dear (editor, administrator, principal, senator, congress person, president) choose one or all
Skinny kids need exercise, too!
I’m a (select one: parent, aunt, uncle, grandparent, concerned citizen, etc.) and proponent for 1 Hour a Day. I urge you to utilize your influence and resources to assist us in adding one hour a day of fun and functional exercise for every child in every school in the United States. The health of America’s children is poor—so poor that this generation is expected to be the first in our country’s history to experience a shorter life expectancy than their parents. This is unacceptable and will cost our society dearly if left as it is.
While there is currently considerable attention being paid to the obesity crisis in the United States, the fact is that every child needs an hour of exercise every day, whether they are overweight or not. Research and day-to-day experience show us that an hour of exercise a day have countless benefits for our nation’s youth, including improving a child’s academic achievement by up to an impressive 40%. While the U.S. spends billions attempting to improve test scores, an opportunity to improve them for free lies overseen: fitness. The U.S. is also spending hundreds of millions to prevent bullying, but kids who exercise an hour a day have higher self-esteem and are not as susceptible to being bullied or being bullies themselves.
As mentioned, thousands of non-profits and government organizations are attempting to combat childhood obesity—we can address this too at little to no cost with 1 Hour a Day. But, that’s not all: Children who enjoy an hour of exercise a day experience fewer behavioral issues at school and at home, fewer medical issues, lower obesity rates, less stress, lower suicide rates and reduced symptoms of ADHD. They also sleep better, make healthier dietary choices, enjoy sports and play with fewer injuries and will become healthier citizens and more productive members of society in the future than they would without regular fitness throughout their youth. All children can enjoy all of these benefits, and all it takes is one hour a day of exercise in school.
Schools are the perfect place to implement and nurture this lifestyle change; most of the children in the U.S. attend school almost every weekday, teachers and facilities exist to accommodate 1 Hour a Day and physical education instructors have access to the resources needed to assist school staff with program development and execution.
Parents, teachers and concerned citizens need to be educated on the physiological and psychological benefits of daily fitness for our children and work with their schools to provide our children—the next great generation of Americans—one hour a day. That’s all it takes to make a difference.
For information and links to research, please visit:
(Your name here)
Children who exercise 1 hour a day:
Can improve their academic scores up to 40%
Disciplinary issues are reduced in the classroom and at home
Experience less stress, depression, suicide, ADHD and they sleep better
Have higher self esteem, are less susceptible to bullying and are less likely to bully
Healthier children make better food choices
They will become healthier and more productive members of our society, which will reduce our nation’s health care expense and help the U.S. in a competitive world.
Why exercise in schools?
We support exercise in school because schools offer an existing infrastructure of facilities and personnel. Exercise can be in the gym or on the playground with a PE teacher, or it can be accomplished in the classroom by the children’s regular teachers. No need to hire additional personnel, in fact exercise in the classroom doesn't have to cost a penny! Brain Breaks and other classroom activities are free and recognized methods of introducing exercise to children. Just 1 hour a day of exercise will provide all the benefits children need to have a positive and fun experience preparing them for a lifetime of exercise and health.
For immediate release (Date here)
[Your name, company or organization here] Becomes Ambassador for 1 Hour a Day
Program Promotes Daily Fitness Programs for Children in Schools
([Month] [Date], 2015) [Location] – [Your name, company or organization here] is getting behind 1 Hour a Day, an organization promoting the importance of physical activity and health for our nation’s youth. The association is garnering attention from parents, educators and the professional fitness industry alike with a very important message: Skinny kids need exercise, too.
While the focus for children’s health has been on obesity for years, research shows us that all children, regardless of their weight, need an hour of physical exercise every single day. Not only will this simple one hour a day of exercise in school address the ever-present issue of obesity, but it will provide America’s children with the many other important benefits of fitness, including:
Up to 40% improvement in academic achievement
Decreased behavioral and medical issues, obesity and suicide rates, stress levels, and symptoms of ADHD
Improved self-esteem, sleep, dietary choices, athletic performance and interest in fitness
As an ambassador for 1 Hour a Day, [your name, company or organization here] wishes to endorse the reality that just one hour a day of fun and functional exercise will prepare this growing generation to be healthy and productive members of society and lower our nation’s health care expenses, now and in the future.
[Your name, company or organization here] [title/position] [name] is proud to assist these efforts for children’s health and fitness. “As a professional in the fitness industry, I support my industry’s efforts to promote exercise in physical education or in our local classrooms,” says [name]. “1 Hour a Day does not need to cost a penny, and it can be easily accomplished right it the classroom.” 1 Hour a Day founder Lee Spieker explains that, if teachers provide students with “Brain Breaks,” or brief periods of exercise in the classroom between lessons, an hour of highly beneficial fitness adds up quickly and is easy to implement. Not only is it simple and fun for kids of all ages, but it also adds variety to their day and prepares their brain to learn, helping them focus during class.
The importance and benefits of teaching this type of healthy lifestyle at a young age is absolutely essential. “I encourage parents and concerned citizens to ask their schools administrators to implement 1 Hour a Day in every school today,” says [name]. “Just one hour—that’s all it takes to make a difference.”
For additional information and research supporting 1 Hour a Day, please visit:
[Your name or name of your company/organization’s press contact
Kids are the future of fitness, it's up to us to introduce our product to them in a fun and productive manner.
What you do
Join our 1 Hour a Day campaign as an Ambassador of Children’s Exercise and help spread the word! Enter your subscription below and you’ll receive a professionally prepared tweet, post or press releases to share on your social networks and send to fellow fitness professionals, teachers, administrators, and parents; to everyone who has a stake in the health and fitness of the future generations.
As an Ambassador of Children’s Exercise you will be recognized on our website and are authorized to use the Ambassador emblem on your website and print materials. Your pledge to spend a few minutes a week promoting 1 Hour a Day will not only help thousands of school-age children, your participation will be a positive talking point for the media for you and your company.
Children are the future of the fitness industry; these are the future members of our fitness facilities, clients of trainers, consumers of our equipment and our nutritional products. Introducing exercise in a fun and productive way to the next generation of consumer is smart business and we can do it by educating the public of the benefits of exercise in a child’s life. A national system is already in place where this can take place – schools and PE teachers.
You will get national recognition on our website and use of the “Ambassadors of Children’s Fitness” emblem. You will be providing a solution to the children’s health crisis in America, insuring the growth of the fitness industry, and the media attention will impact adults though their kids, building our industries market share. Your media impressions will help build the fitness industry and grow your business today and into the future.